We are proud of our track record in marketing.
Option is extremely active in designing and implementing marketing efforts, having vast experience in both ATL and BTL activities, as well as digital marketing.
Every brand is assigned to a Brand Manager who in conjunction with the brand owners build annual marketing plans that are carefully executed, reviewed periodically, and adjusted accordingly.
We are proud of our track record which has included positioning multiple consumer brands as leaders in their respective categories.
We understand that a majority of purchasing decisions are made at the point of sale, so we take a great effort in designing innovative and relevant trade activities , giving our products maximum visibility.
Included are in-store promotions, mailings, sampling, and product demonstrations, tie-ins, special exhibitions, P.O.S activities and push money plans , among others.
Option utilizes digital marketing efforts to build recognition of our brands, developing web pages that help in positioning them, offering relevant content to consumers and encouraging conversion while acting as a vehicle for on-line sales of our products.
Also we create organic and paid campaigns on social media, building communities around our brands with consumers that interact with the content provided and use digital channels for purchasing decisions.