Option SA

Option's Value Proposition ​


Option is the best strategic partner for your FMCG brand in the Colombian market. Our value proposition encompasses the following :

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Option is a well-recognized FMCG company with market leading brands across multiple channels in the Colombian market

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Recognized ability in launching and growing new international brands in Colombia

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Proven experience in digital marketing, trade marketing and go-to-market strategies

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Deep expertise and data driven knowledge of the Colombian consumer and FMCG market

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Over 30 years of experience across different sales channels and product lines in the FMCG market

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Highly competent direct sales team of over 60 professionals, across all regions of Colombia, and more than 1200 partner sales force, providing solid distribution density and coverage

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Highly qualified managerial team with over 90 combined years of industry expertise found in the CEO, CMO, CFO and COO

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Solid reputation, maturity and proven commitment to establishing long term relationships

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Strong technological and physical infrastructure coupled with robust supply chain capabilities