Option SA

Option's Value Proposition ​


Option is the best strategic partner for your FMCG brand in the Colombian market. Our value proposition encompasses the following :

icon masivo

Option is a well-recognized FMCG company with market leading brands across multiple channels in the Colombian market

icon colombia

Recognized ability in launching and growing new international brands in Colombia

icon marketing digital

Proven experience in digital marketing, trade marketing and go-to-market strategies

icon marca internacional

Deep expertise and data driven knowledge of the Colombian consumer and FMCG market

icon experiencia

Over 30 years of experience across different sales channels and product lines in the FMCG market

icon equipo

Highly competent direct sales team of over 60 professionals, across all regions of Colombia, and more than 1200 partner sales force, providing solid distribution density and coverage

icon experiencia equipo

Highly qualified managerial team with over 90 combined years of industry expertise found in the CEO, CMO, CFO and COO

icon madurez

Solid reputation, maturity and proven commitment to establishing long term relationships

icon infraestrucutra

Strong technological and physical infrastructure coupled with robust supply chain capabilities

Sitio desarrollado por Muselab Digital.