JOHN FRIEDA® started as a well-known beauty salon, over four decades ago, in London. In 1989, its experts developed Frizz Ease®, a hair serum for a shiny and straight hair. This innovative product was included in Allure magazine’s “Cosmetic Hall of Fame”, driving the brand’s expansion toward products specifically tailored to the different types of hair’s needs.

JOHN FRIEDA® has expanded worldwide, standing out as an expert brand in hair care and offering three other lines: Sheer Blonde®, Brilliant Brunette®, and Full Repair. John Frieda’s portfolio includes masks, styling creams, serums, shampoos, conditioners, foams, and other specialized products to control frizz and intensify blondes’ and brunette’s hair color, among other greats formulas specially designed to reveal each woman’s uniqueness.