Option is the best strategic partner for your FMCG brand in the Colombian market. Our value proposition encompasses the following :
Option is a well-recognized FMCG company with market leading brands across multiple channels in the Colombian market
Recognized ability in launching and growing new international brands in Colombia
Proven experience in digital marketing, trade marketing and go-to-market strategies
Deep expertise and data driven knowledge of the Colombian consumer and FMCG market
Over 30 years of experience across different sales channels and product lines in the FMCG market
Highly competent direct sales team of over 60 professionals, across all regions of Colombia, and more than 1200 partner sales force, providing solid distribution density and coverage
Highly qualified managerial team with over 90 combined years of industry expertise found in the CEO, CMO, CFO and COO
Solid reputation, maturity and proven commitment to establishing long term relationships
Strong technological and physical infrastructure coupled with robust supply chain capabilities
